Meta & Google ads for local businesses
CliqGen runs your Facebook and Instagram ads, adds Google Search when people are looking for what you do, and tells you every week what it cost to book a customer. In plain English.
Flat $2,500 a month. No percentage of your ad spend. Month-to-month after 90 days.
An Idaho clinic we work with
Flywheel Ignite · $2,500 a month
Most owners we meet are paying for leads nobody calls back. Ignite covers the ads and the follow-up, so more of the people you pay for actually end up on your calendar.
Facebook and Instagram strategy, build and daily tuning, handled for you.
Added when people are actively searching for what you do, so you show up at the moment they need you.
Images, video and copy made in-house, plus a replacement whenever an ad wears out.
Built and hosted by us, one active campaign page at a time, designed to turn clicks into booked calls.
A text and email go out the moment someone raises their hand, plus a text-back for missed calls.
Tracked phone numbers on your ads and page, so phone calls count as leads too.
CRM, two-way texting and review requests. A $297-a-month plan, free while you’re on Ignite.
Cost per lead and cost per booked customer, with our fee included in the math. You’ll never see the word “impressions” from us.
How it works
We look at your current ads, website and follow-up, and show you where leads are slipping away.
We set up tracking, make your first ads and build your campaign page.
Meta and Google spend the first weeks learning who books. We keep changes steady so they can.
Weekly reports, fresh creative and budget moves based on what’s actually booking.
Pricing
Flywheel Ignite by CliqGen
Why a flat fee? We make the same whether you spend $3,000 or $30,000, so we only tell you to spend more when the math says it’s worth it.
Start with a free ad auditOptional add-ons
A new blog post every 2 days, about 12 to 15 a month, written around your services and your city. Each one is built to rank on Google and to give AI assistants like ChatGPT something to cite when people ask for a recommendation.
Best once your ad costs are steady. Every month you rank higher, the same ad budget works harder.
Three posts a week on Facebook and Instagram, designed to match your ads. It keeps your pages active and credible when new customers check you out.
An amplifier for your ads, not a lead source on its own.
Honest fit check
Who’s behind this
Hi, I’m Teryn. Before I ran ads for anyone else, I built Lux Rae Loft, a photography studio and event space I ran for years and sold in 2024. It’s still going strong today.
So I know what it’s like to be great at your work and stretched thin on the marketing. At CliqGen I run Meta and Google ads for local businesses, and I report on the number that matters most: what it cost to book a customer.
Teryn EllersickFounder & CEO, CliqGen · Boise, Idaho
Questions
A percentage rewards an agency for spending more of your money. With a flat fee we earn the same either way, so when we suggest raising your budget, it’s because your cost per booked customer says it will pay off.
Meta and Google learn from results. Below about $3,000 a month, they don’t get enough bookings to learn who your best customers are, and we’d be charging you to run an experiment that can’t finish.
Not always. Meta is our specialty and where most local businesses start. We add Google Search when people actively search for what you do, and we’ll tell you honestly if one of them isn’t worth your money.
The first few weeks are for learning. That’s why we start with 90 days: enough time for the ads to settle and for your weekly report to show a real cost per booked customer. After that, it’s month-to-month.
Answer your leads quickly, and mark jobs as won in the platform, or let us do it. That’s what the weekly report is built on, and it’s how we know which ads are actually booking customers.
Yes, anytime. Most owners add Local SEO once their ad costs are steady, so the ads and the search rankings start pushing in the same direction.
We’ll show you where your marketing is leaking and what we’d fix first, whether you hire us or not.
Get my free ad auditBuilt by CliqGen, the Boise team that runs ads for home-service companies and clinics.